Musicals sing real songs, and Waff can now edit any skill video

A Musical is now a real song

Your Musical is now a short music video built around a real song: verses, a catchy chorus and a final line where your character sings your web address. Waff picks the genre your customers actually listen to, like upbeat pop, country, hip-hop or indie folk, and writes lyrics about what your customer gets, not a list of features.

• The song comes first. The picture follows its beat, so the cuts land where the music does.
• Sung shots and story shots. Your character sings the hook and the ending to camera, and in between the video shows the story the lyrics tell.
• Still yours. Your character, your brand’s colors and your world, with captions you can switch on or off.

Edit any skill video from chat

Open a Musical, Side Quest or Explainer video and tell Waff what to change: “make the chorus say it takes four minutes”, “add a bike to the chase”, “a more surprising opening”. Waff changes only what you asked for, keeps everything else, and shows you the price before anything happens. These videos are made in one go, so an edit re-makes the whole video with your change, and the new version replaces the old one on the same card. Renaming a video is still instant and free. Any new kind of video we add will work the same way.

Web addresses always show in full

Captions no longer cut a web address in half. Any address now stays whole: on one line when it fits, or on two lines split at a dot when it’s long.