Waffle StudioWhat’s new
Every update we ship — tap one to read the details.
Start in the studio, and Waffle Master is now $19 a month
Open Waffle Studio and you’re already inside it, no account needed to look around. And the plan drops from $39 to $19 a month, with 2,500 Waffles every month.
Read more →A video you bought with the $5 pass shows up right away
If you bought a single video with the one-video pass, it now lands in your Videos tab ready to watch and download, instead of hiding behind the plan screen.
Read more →Your notifications are one tap away on every page
On a phone the bell now sits in the top corner of every page of your studio, so you can check what’s cooking from your characters, your brand kit, your briefs or your account.
Read more →Musicals, side quests and explainers — in your language, up to 60 seconds
Musical, Side Quest and Explainer now speak and sing in the language you pick, and run 30 or 60 seconds. Musicals for brands that share a name with someone famous now sing too.
Read more →Side Quests now twist and turn — in one unbroken take
Side Quest videos grab attention in the first seconds and take unexpected turns — a slide down a hill, a scooter, a barge — all in one take with no cuts, shaped by your idea. Plus the New video page no longer scrolls sideways.
Read more →Musicals sing real songs, and Waff can now edit any skill video
Your Musical is now a real song in your audience’s favorite genre, with sung shots and story shots cut to the beat. You can ask Waff to change any Musical, Side Quest or Explainer video from chat, and web addresses in captions always show in full.
Read more →Meet Explainer — your brand, explained in a bright 3D world
A new video skill. A calm narrator in your character’s voice explains what you do, while the camera glides through a bright blue 3D world in one continuous journey. Musical is now marked Trending.
Read more →The notification bell is back on your phone
On phones, the bell at the top of your Videos page had shrunk into a thin line. It’s a proper button again — tap it to see what’s cooking and what’s ready.
Read more →Make your video by chatting with Waff — now with Musical and Side Quest
The New video page is now one chat. Type your idea, pick your options from the chips, read and tweak your story with Waff, and try two new kinds of video, Musical and Side Quest. A bell tells you when it’s all done.
Read more →Your characters say the words, not the hashtags
Hashtags, @handles, emoji and stray symbols in a script are no longer read out loud, so every line sounds like a person talking, not a caption being recited.
Read more →Sign-up opens the moment you tap
The sign-up window now opens instantly from every page, and picking a style or a character no longer pops your phone’s keyboard.
Read more →Meet Sergio and Maya, your new starter cast
Every new studio now opens with Sergio, Maya and Grum ready to star in your first video.
Read more →Add another brand from your phone
“＋ Add a new workspace” now lives in the phone menu and in My account, so a second brand is two taps away on any screen.
Read more →Your studio starts with three characters ready to go
Leo, Nadia and Grum are waiting in every new studio, your first three custom characters are on us, and getting from sign-up to your first video takes fewer steps.
Read more →Clearer, more natural character voices
Every character now speaks with our newest, most natural voice model, and new characters get a studio-clear voice instead of one that sometimes sounded like a radio.
Read more →No website? Go straight to your studio
Starting from uploads or a blank brand kit now takes you straight into your studio, instead of a “Here’s what we learned” page about a website you never gave us.
Read more →No more broken logos in your studio
If your website moves or removes its logo file, your studio now shows your brand’s initial on its tile — instead of a broken-image question mark.
Read more →Edit your products — and pick the photo your videos use
Every product in the video setup now has an edit button for its photos, name and description — and the first photo is clearly marked as the one your videos show. Adding a product is simpler too: from a link, or by hand.
Read more →Edit a finished video by chat — only the scenes you change re-shoot
Tell Waff, your creative director, what to change. He offers priced options, and only the scenes that change get re-shot — the rest of your video stays exactly as it was.
Read more →A warm welcome in your inbox
New accounts now get a welcome email with the three steps to a finished ad — and sign-up asks, in one quiet line, whether you’d like tips and product news.
Read more →Gifted Waffles now arrive with a celebration
When our team adds Waffles to your wallet — a thank-you, or a make-good after a hiccup — you now see it the moment it lands, with a little party and your new balance.
Read more →Switch captions on or off, any time
Every new video now comes with and without captions — flip them from the ⋯ menu in a second, and pick your default in My account.
Read more →See your products when you pick one
The product picker in the new-video setup now shows a photo of each product, so you can spot the right one at a glance.
Read more →Clearer Waffle packs — and a little party when you top up
The top-up sheet is cleaner, the $100 pack now shows its 2,000 free Waffles, and every purchase ends with a celebration so you know your Waffles landed.
Read more →Subscribe right from Instagram
Opening Waffle Studio from Instagram, Facebook or TikTok and tapping to subscribe could stay stuck on “Processing” — now it opens a secure full-page checkout and brings you straight back.
Read more →Top up in one click — and never run out of Waffles again
Pay right inside your studio, top up with one click on a saved card, grab new $5 and $15 packs, and switch on auto-refill for 10% extra Waffles every time.
Read more →Your Brand Kit fills in by itself — no reload needed
Opened your Brand Kit right after signing up and found it nearly empty? It now fills in your logo, colors and tone on its own the moment we finish reading your website.
Read more →Voices that always land, stories that don't double up
New characters reliably finish with their voice (and stuck ones heal themselves), reusing a story no longer creates a duplicate, members land straight in their studio from the homepage, and the Shopify mark looks like Shopify again.
Read more →Start a video from any story, edit a finished video by chat, and get an email when it’s ready
Every story on your Stories page is now a one-tap starting point for a new video, finished videos can be edited by chat with the price quoted first, and your inbox hears the moment a render lands.
Read more →A cleaner way to top up your Waffles
The Waffles top-up and your account page got simpler — just the pack, the savings and the price, without estimates and extra switches in the way.
Read more →Paid means paid — cancelling renewal keeps your studio
Turning off auto-renew wrongly locked some members out of studios they had already paid for — fixed, and every affected account has been restored with full access until the end of its paid period.
Read more →One plan, one price — everywhere
Every screen now says exactly what you pay — Waffle Master at $39/mo, billed today, with your +500 bonus Waffles — from the upgrade button to the sign-up flow to the Terms.
Read more →Join Waffle Master and get +500 bonus Waffles
A limited-time welcome gift — join Waffle Master and 500 bonus Waffles land on top of your monthly 5,000, with a clearer look at everything the plan includes and your character ready to create the moment you’re in.
Read more →Change your logo and add your website, right in the Brand Kit
The Brand Kit page now shows your logo — click it to upload a new one anytime — and studios created without a website can add one, which also unlocks re-scanning your site.
Read more →Waffle tips while your stories are written
The minute-long story wait now talks to you — real Waffle Studio tips alternating with our writers' progress, right under the shimmering drafts.
Read more →The Stories page is back
Your story library returned to the studio sidebar — every brief you've generated, with its style, source and the videos made from it.
Read more →Chat with your character's designer
Editing a character is a conversation now — previews, voice takes and every change arrive as chat bubbles, and nothing about your character is off-limits.
Read more →Your avatar invite, right after you start the trial
Start your trial from the studio and the "create your avatar" welcome now greets you on day one — it used to slip past everyone who didn't sign up through the classic flow.
Read more →Videos that keep their word on length
Pick 30 seconds, get about 30 seconds — a story can breathe a little either way, but never balloon half again as long.
Read more →Talk to us right from your studio
A new Support button at the bottom of the sidebar opens a chat with us — ask anything and the reply lands right there, tied to your account.
Read more →Real native voices, cast like a director would
Characters in other languages now speak with real native voices — shortlisted for the character, auditioned by ear, and accent-verified before they ever reach your video.
Read more →Meet Waffles — credits that only charge what your video really costs
Your plan now includes 5,000 Waffles a month. Videos and characters spend them, cheap productions give change back, and every movement shows up in your credit log.
Read more →Stories that flow like one scene
Dialogue now carries momentum across every cut — one continuous conversation instead of a phrase, a pause, and a new clip.
Read more →Sharing confirms itself — and a tidier studio all around
Share now pops a green "Link copied" confirmation on desktop, your studio headline always fits on one line, and the plan card got simpler.
Read more →Renders that never trip over a name
Videos no longer fail when dialogue contains compound names, and a stricter-than-useful audio double-check stopped rejecting good takes.
Read more →Your studio opens in a blink
The dashboard now loads dramatically faster — especially once your video library grows.
Read more →See everything we ship, right here
Waffle Studio now has a public changelog — every release explained in plain words, with little animated demos you can play with.
Read more →Preview character edits before they touch anything
Character edits now show you one quick preview to approve, refine or discard — plus you can finally delete a character, and a sneaky render mix-up is gone.
Read more →The new-video flow flies — and your avatar poses in every style
Setting up a video is now instant — your cast is pre-picked, style cards preview your avatar in each look, and a freshly created avatar joins the shoot while it's still being built.
Read more →Share links, safer deletes and a smoother studio
Videos get a public watch page, deletes are recoverable for 7 days, and starting a video feels much better.
Read more →Your characters now speak every language like a native
Pick Spanish from Spain and your character sounds like they grew up there — plus stories that follow your idea to the letter, accented captions, and ads that end on a proper call to action.
Read more →