How we make our own ads with Waffle Studio

We sell a tool that turns a website into a character-led video ad, so our own ads come out of it too. Every video on our homepage — The Chocolate Ad Factory, Before the Coffee Cools, The Race Behind the MacBook and The Monster Meets Waffle Studio — started as one URL pasted into the studio: wafflestudio.app.

The brief

We needed scroll-stopping ads for Meta without a shoot, a crew or an editor. Each one had to say the same thing in a different way: paste your URL, get a finished cartoon ad in minutes.

The Race Behind the MacBook

It's hours before launch and a founder is drowning in editor invoices. Then a tiny CEO steps out from behind the MacBook and makes the ad himself in one tap. It's a flat cartoon style, and the headline writes itself: The Ad Made Itself Before Launch.

Before the Coffee Cools

A skeptic CEO trashes a six-week agency ad. The bet: ship a scroll-stopper before the espresso cools. The twist is that his own slick ads came from the same tool. This one is in clay, and it ran as Done Before the Coffee Cools.

What made it work

• One input. The studio read our website, built the brand kit and wrote the stories. We picked the ones we liked.
• Locked characters. The same face and the same voice in every shot, so each ad feels like part of one campaign.
• A style per story. Flat cartoon for the launch rush, clay for the coffee bet. Changing the look didn't mean starting over.
• No production. No shoot, no crew, no editor. Story, voice, shots and captions all happened inside the studio.

Watch them all

All four ads play on our homepage. Want your brand's story here next? Email contact@wafflestudio.app and tell us what you made.