Waffle StudioThe Waffle Studio blog
Guides to cartoon ads and brand mascots, plus stories from brands making ads with Waffle.
What is a cartoon video ad (and why does it stop the scroll)?
A cartoon video ad is a short animated ad starring a character instead of a real person. Here's how they work, why they get noticed in feeds full of UGC, and how to make one without a studio.
Read the guide →UGC vs animated ads: which should you run on Meta and TikTok?
UGC ads build trust; animated character ads win attention and recall. A practical comparison of cost, speed, creative fatigue and when to use each, plus how to test both.
Read the guide →How to turn your website into a video ad (step by step)
Your website already contains everything a video ad needs: your brand, products, audience and voice. Here's how to turn it into a finished short-form video ad, manually or in minutes with AI.
Read the guide →How to create a brand mascot with AI in 2026
A step-by-step guide to designing a brand mascot with AI that stays consistent, from choosing a concept and a style to locking its face and voice so it looks the same in every ad.
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How we make our own ads with Waffle Studio
Every ad on our homepage was made in Waffle Studio from one URL — no camera, no crew, no editor. Here's how two of them came together.
Read the story →