Make my first ad →Sign up
How it works

How to turn your website into a video ad

Paste your website and get a finished cartoon video ad starring your own character, usually in about 10 minutes.

Make my first ad →See the styles
  1. 1Paste your website
  2. 2Create your character
  3. 3Pick a story
  4. 4Render the video
  5. 5Download, post and iterate

The five steps

  1. Step 1

    Paste your website

    about 1 minute

    Enter your website URL. Waffle Studio scans your homepage and key pages and builds a brand kit: your name, logo, colors, fonts, products, audience and tone of voice. You can edit anything it gets wrong.

  2. Step 2

    Create your character

    about 2 minutes

    Design a cartoon character that exists only for your brand, from a photo of you or your team, from your logo or product, or from a short description. Waffle locks its face, outfit and voice so it looks and sounds the same in every ad. Pick one of 6 animation styles.

    • 📷 A photo of you
    • ◎ Your logo or product
    • ✎ “a picky shopper in a terracotta hoodie”
    Maya, a custom cartoon character built with Waffle StudioVoice locked
  3. Step 3

    Pick a story

    automatic

    Waffle writes several short ad stories from your brand kit, each with a scroll-stopping hook, a problem, a twist and a payoff that lands on your product. Choose one, or rewrite any line by chat before you render.

  4. Step 4

    Render the video

    about 10–15 minutes

    Animation, character voices and burned-in captions render in one pass into a finished 30- or 60-second vertical 9:16 MP4. Every shot is checked for quality before you see it.

  5. Step 5

    Download, post and iterate

    same day

    Download the MP4 and post it on TikTok, Reels, Shorts or run it as a Meta ad. Edit any scene, caption or pronunciation by chat, and make new stories with the same character so every ad builds one recognizable brand face.

    • TikTok
    • Instagram Reels
    • YouTube Shorts
    • Meta ads
    • Download MP4

Characters that stay in character

Most AI video tools generate a new face every time. Waffle Studio builds each character once, with a reference sheet of expressions, a fixed outfit and a voice picked and tested for it, and then holds every shot to that reference. The result is a brand mascot your audience recognizes from one ad to the next, the way people recognize the characters behind the world’s best-known ad campaigns.

  • From a photo: turn yourself, a founder or a team member into a cartoon without ever filming.
  • From your brand: Waffle can design a mascot from your logo, product or brand kit.
  • From a description: “a grumpy espresso machine with a heart of gold” is enough.
  • Voices: 16 languages and accents; a character speaks the language it was created in.
  • Casts of two: stories can star two characters, and dialogue usually beats a monologue.

Characters built with Waffle Studio for our use-case demo ads:

6 animation styles

The same character can appear in any style, so the look becomes one more variable to test. Pick a character to see it in all 6.

Bean in the Claymation style
ClaymationHand-sculpted plasticine with visible fingerprints: warm, handmade and tactile.
Bean in the Felt plush style
Felt plushSoft stitched felt, like a puppet you could hug: cosy and friendly.
Bean in the Soft 3D style
Soft 3DGlossy, rounded 3D animation in the style of family animated films.
Bean in the Toy brick style
Toy brickA blocky construction-toy world: playful, geometric and instantly readable.
Bean in the Puppet style
PuppetHand-puppet charm with big mouths and bigger reactions: made for dialogue.
Bean in the 2D sitcom cartoon style
2D sitcom cartoonFlat, bold-outlined TV-cartoon look: irreverent and fast.
Maya in the Claymation style
ClaymationHand-sculpted plasticine with visible fingerprints: warm, handmade and tactile.
Maya in the Felt plush style
Felt plushSoft stitched felt, like a puppet you could hug: cosy and friendly.
Maya in the Soft 3D style
Soft 3DGlossy, rounded 3D animation in the style of family animated films.
Maya in the Toy brick style
Toy brickA blocky construction-toy world: playful, geometric and instantly readable.
Maya in the Puppet style
PuppetHand-puppet charm with big mouths and bigger reactions: made for dialogue.
Maya in the 2D sitcom cartoon style
2D sitcom cartoonFlat, bold-outlined TV-cartoon look: irreverent and fast.

Stories written to stop the scroll

Hookfirst 2 seconds
Problemthey recognize it
Turnsomething changes
Twistkeeps them watching
Payofflands on your product

Every Waffle Studio story follows a structure built for short-form feeds. A hook lands in the first two seconds, a problem your customer recognizes follows, then a turn and a twist keep them watching, and a payoff lands on your product and your offer. Sixty-second stories add a cliffhanger and a consequence beat. Lines are kept short enough to read as captions with the sound off.

Stories are written from your brand kit: your products, your audience’s pain and your tone of voice. Want a different angle? Ask by chat (“lead with the price”, “make it for new parents”) and Waffle rewrites it. See story ideas by industry in use cases.

Common questions

How does Waffle Studio make a video ad from my website?

Waffle Studio works in 5 steps: (1) paste your website, (2) create your character, (3) pick a story, (4) render the video, (5) download, post and iterate. The website scan builds a brand kit with your logo, colors, products, audience and tone of voice, and every story and character is written from it.

How long does it take to make a video?

Your first Waffle Studio ad is usually ready in about 10 minutes from pasting your URL. A custom character takes about 2 minutes to build, and a finished video renders in about 10–15 minutes.

What kind of videos does Waffle Studio make?

Waffle Studio makes short, story-driven cartoon video ads: 30 or 60 seconds, vertical 9:16 MP4, with character voices and burned-in captions. Each one follows a hook → problem → twist → payoff structure built to stop the scroll in the first two seconds and end on your product.

Can I create a custom cartoon mascot for my brand?

Yes. Waffle Studio designs a cartoon character that exists only for your brand, from a photo of you or your team, from your logo or product, or from a short description. It takes about 2 minutes and uses 250 Waffles. The Waffle Master plan includes unlimited character creation within your Waffle balance.

Will my character look the same in every video?

Yes. Waffle Studio locks each character's face, outfit and voice, then checks every shot against the character's reference sheet before a video reaches you. That consistency is the point: ad after ad, viewers learn to recognize your brand's face.

Your first ad can be rendering in the next ten minutes

Paste your website. Waffle builds your brand kit, designs your character and writes the story. You press render.

Make my first ad →