One plan. Every feature. $19 a month.
Waffle Studio has a single plan, Waffle Master: $19 per month, or $180 per year ($15/month, save $48). It includes 2,500 Waffle credits every month, which is enough for about 1 finished 30-second ads plus a custom character. Cancel any time.
or $15/month billed yearly ($180, save $48) · prices in USD
- 2,500 Waffle credits every month, plus 500 bonus Waffles when you join
- Your own custom cartoon character, with a locked face and voice
- Unlimited character creation (each build uses Waffles)
- All 6 animation styles, and every hook and story format
- Your brand kit, read from your website, baked into every video
- Character voices in 16 languages and accents
- Auto-captions burned into every video
- Edit any video, character or story by chat
- Priority renders and 3 team seats
- Download and post anywhere: the videos are yours
What Waffles buy
Waffles are Waffle Studio’s credits. Each production spends Waffles based on what it takes to make, and unused Waffles carry over.
| 30-second video ad | 1,428 Waffles |
| 60-second video ad | 2,856 Waffles |
| Custom character (look + voice) | 250 Waffles |
| Re-shoot one scene (priced by its length, quoted before you confirm) | about 200 Waffles |
| Captions / title / pronunciation edit | 60 Waffles |
Need more? Waffle packs
| 1,000 Waffles | $5 |
| 3,000 Waffles | $15 |
| 5,000 Waffles | $25 |
| 10,000 Waffles | $50 |
| 22,000 Waffles | $100 |
Auto-refill tops your balance up automatically before a campaign stalls, with 10% bonus Waffles on every refill.
How Waffle Studio pricing compares
A single professionally produced animated ad from a studio or freelancer typically costs hundreds to thousands of dollars and takes weeks. UGC creators charge per video and need your product shipped to them. With Waffle Studio, $19 a month covers your own brand character and several finished ads, and a new one takes minutes. For side-by-side details on other AI video tools, see our comparisons.
Pricing questions
How much does Waffle Studio cost?
Waffle Studio has one plan, Waffle Master, at $19 per month, or $180 per year ($15 per month, saving $48). It includes 2,500 Waffle credits every month, plus 500 bonus Waffles when you join.
What are Waffles?
Waffles are Waffle Studio's credits. A 30-second video uses 1,428 Waffles, a 60-second video 2,856, a custom character 250, re-shooting one scene about 200, and a captions-only edit 60. 2,500 monthly Waffles cover one thirty-second ad and most of another, and you can top up with a pack any time.
Can I buy more Waffles?
Yes. Waffle packs start at $5 for 1,000 Waffles, and bigger packs are cheaper per Waffle (up to 22,000 Waffles for $100). You can also turn on auto-refill so a campaign never stalls on an empty balance.
Do unused Waffles expire?
No. Your monthly Waffles are added to your balance, and anything you do not spend carries over to the next month.
Is there a free trial?
No. Waffle Studio has no free trial; the Waffle Master plan is charged when you subscribe. You can scan your website and review your brand kit before you pay, and you can cancel any time from Settings.
Can I cancel any time?
Yes. Cancel in one tap from Settings, with no email or call. You keep access until the end of the billing period, and every video you made stays yours.
What is the refund policy?
If no Waffles have been used, Waffle Studio considers refund requests within 7 days of a purchase or renewal. Once Waffles are spent, that period is non-refundable because the AI compute has already run. See the full Refund Policy at wafflestudio.app/refund-policy.
More answers in the full FAQ. Billing terms: Terms · Refund Policy.
Your first ad can be rendering in the next ten minutes
Paste your website. Waffle builds your brand kit, designs your character and writes the story. You press render.
