How to turn your website into a video ad (step by step)

Your website is the best creative brief you have. It holds your brand name, logo, colors, products, prices, the problem you solve and the way you talk. Turning it into a video ad means extracting those pieces, writing a short story around them and producing a vertical video. You can do it by hand in a few days, or with an AI tool in minutes.

Step 1: Extract your brand kit

Pull these from your homepage and key product pages:

• Name, logo and colors. The visual identity every frame should carry.
• Your hero product or offer. One ad, one product.
• The customer's problem. Usually in your headline or the first section of your homepage.
• Proof and specifics. Prices, ingredients, numbers, guarantees.
• Tone of voice. Playful, premium, direct or warm. Read your own copy out loud.

Step 2: Write a 30-second story

Short-form ads work best as tiny stories, not feature lists. A structure that works:

• Hook (0–2s): a line or image that raises a question.
• Problem (2–10s): the customer's pain, shown rather than told.
• Turn and twist (10–22s): your product arrives, and something unexpected keeps attention.
• Payoff (22–30s): the result, the product on screen and the call to action.

Keep each line short enough to read as a caption. Most people watch with the sound off.

Step 3: Cast it

Decide who's on screen. Your options: you on camera, a paid creator, an AI avatar, or a cartoon character. A consistent character, like a mascot or a cartoon version of the founder, builds recognition over many ads. See how to create a brand mascot with AI.

Step 4: Produce the video

Shoot or animate each beat, record the voice-over, cut to 9:16 vertical, and burn in captions. This is the slow part by hand: typically days of work across shooting, voice and editing.

Step 5: Launch and iterate

Upload to Meta Ads Manager, TikTok Ads or YouTube Shorts. Launch at least three different hooks. Keep the winner, kill the rest, and make a new story every week or two before the ad fatigues.

The fast way: paste your URL into Waffle Studio

Waffle Studio automates steps 1 to 4. Paste your website and it:

• Scans your site and builds a brand kit (name, logo, colors, products, audience, tone) that you can edit
• Designs a cartoon character that exists only for your brand, with a locked face and voice
• Writes several ad stories with hooks, twists and payoffs, and you pick one
• Renders a finished vertical video (30 or 60 seconds) with character voices and captions, in about 10–15 minutes

You download the MP4 and post it anywhere. Your first ad is usually ready about ten minutes after pasting your URL. See how it works, pricing or the FAQ.